What you receive — how your website or platform is delivered

01 · The launch sequence

From final sign-off to live.

Nothing here is improvised. The same sequence runs for a five-page brochure site and for a CRM with ten thousand users — only the durations change.

T − 7 daysFinal acceptance on staging

You approve the finished product on your private staging link — every page, every flow, on your phone and desktop, with your real content. Your written "approved" starts the launch clock.

T − 5 daysFinal milestone invoice settled

The launch milestone (25%) is paid. Accounts, code and assets begin transferring into your name.

T − 2 daysDNS, SSL and hosting prepared

Production hosting is provisioned, SSL certificates issued, DNS records staged at your registrar, backups and monitoring armed. Redirects from any old site are mapped.

T − 1 dayTeam training session

A recorded session with your team on the admin panel: adding listings, changing content, reading the lead inbox, exporting reports.

Launch day · T 0Go-live, outside your busy hours

DNS switches, the site goes live on your domain, we verify every page, form, integration and payment flow on production, submit the sitemap to Google, and send you the launch confirmation.

T + 24 hoursWatch period

We monitor errors, uptime, speed and the lead inbox for the first day and fix anything immediately.

T + 7 daysHandover pack & review call

You receive the full handover pack (below) and we walk through it together. Analytics are reviewed; first-week enquiries are checked end to end.

T + 30 daysWarranty ends → retainer begins

Thirty days of free defect fixes end. Most clients move onto a monthly retainer for updates and growth; the rest are handed over fully documented.

Launch confirmation — yourbrand.com is liveFrom: AFFWORLD · To: you · Launch day, 22:40

Your site is live on yourbrand.com. Everything below has been verified on production:

All 14 pages, desktop and mobile PASS
Enquiry forms → WhatsApp and CRM PASS
Property feeds from Bayut, Dubizzle, Property Finder PASS
SSL, redirects from old URLs PASS
Analytics receiving events PASS
Sitemap submitted to Google Search Console DONE

We are monitoring for the next 24 hours. Your handover pack and review call are scheduled for next week.

Illustrative — the launch confirmation every client receives, with the checks for their own product.

02 · The handover pack

Everything is yours, documented.

Eight things, delivered together, so your business is never dependent on us — or on anyone.

Accounts sheetDomain registrar, hosting, DNS, analytics, app stores, payment gateway, WhatsApp — all registered in your name, with owner access listed.

Source code repositoryThe complete codebase in a Git repository you own, with a README explaining how to run and deploy it.

Admin logins & rolesOwner and staff accounts for the admin panel, with a permissions guide so you can add or remove people yourself.

DocumentationHow the product is structured, how integrations connect, how to change common things, and what to do if something breaks.

Training recordingThe recorded admin session, so new team members can learn the system without a call.

Brand & design assetsLogos, colour and type specifications, design files and any imagery we produced — in editable formats.

Analytics & tracking accessAnalytics, Search Console and lead-tracking dashboards, with a one-page guide to the numbers that matter.

Security & backup notesWhere backups live, how to restore, SSL renewal, and a credentials-rotation checklist.

03 · A delivered website

What "done" actually contains.

When we say a website is delivered, this is the checklist it has passed. Every item, every time — not just the ones in the proposal.

Every page built — as listed in the scope, with your final content

Mobile, tablet, desktop — tested on real devices

Speed — optimised images, measured Core Web Vitals

Search-ready — titles, descriptions, sitemap, structured data, indexing

Forms & WhatsApp — every enquiry reaches your inbox or CRM

Integrations live — portal feeds, payments, maps, chat

Admin panel — your team edits content and listings

Analytics — traffic and lead sources tracked from day one

SSL, backups, monitoring — armed before go-live

Accessibility basics — keyboard, contrast, alt text

Redirects — old URLs mapped so rankings are not lost

Multilingual-ready — Arabic or other languages where scoped

theavenue.ae

The Avenue Real Estate — a delivered brokerage website with search, developer pages, area guides and CRM-connected enquiries. Read the case →

For apps and platforms

Plus, when it's an app or a CRM.

Mobile apps and multi-user platforms add a few more items to the same checklist.

App Store & Google Play listings — in your developer accounts, with screenshots and review handled

Push notifications, payments, sign-in — configured in your accounts

Roles & permissions — owner, manager, agent, viewer set up for your team

Data migration — your existing listings, clients and deals imported and verified

Export — your data can leave the platform at any time in standard formats

Release process — documented, so future updates follow the same staging → approve → release path

04 · After delivery

How updates work once you're live.

"What happens when I need a change?" is the question every client asks. Here is exactly what happens — every time, whether it's a new listing page or a new payment flow.

Step 1 · You askSend the request on WhatsApp or email

A sentence is enough. We reply the same working day with what it involves, whether it's covered by your retainer or warranty, and when it will be on staging.

Step 2 · We buildSee it on your private staging link

Nothing touches your live product. You review the change on staging on your phone or desktop — with your real content — and ask for tweaks.

Step 3 · You approveWe release, monitor and confirm

A written "approved" from you is the trigger. We deploy outside your busy hours, watch analytics and errors for 24 hours, and send you the confirmation.

Type of request	First reply	On staging	Covered by
Something is broken — a page down, a form not sending	Within hours, any day	Same day	Warranty · Retainer
Content change — text, images, a new listing or offer	Same working day	1–2 working days	Retainer · or you, via the admin
New feature — a page, an integration, a flow	Same working day, with a quote or hours estimate	Scheduled on the roadmap	Retainer · or a change request
Third-party change — a portal or API update	We usually notice first	As soon as the provider ships	Retainer

Questions clients ask at handover

Straight answers.

Do I own the website and the code?

Yes. On full payment you own the design, the code written for your project, the content and the brand assets. Domains, hosting and app-store accounts are in your name from the start. Our reusable platform engine (used in white-label CRMs) stays ours, and you hold a perpetual licence to use it in your product. See clause 6.

Can I move it to another host or another developer?

Yes. The handover pack includes the repository, deployment instructions and every account. We build with widely-used technology precisely so any competent team can take over. We would rather earn the retainer than lock you in.

Can my own team make changes?

Content, listings, offers, team profiles and similar day-to-day changes — yes, through the admin panel, with the recorded training. Code-level changes can be made by your developers using the repository, or by us on a retainer.

What if something breaks after launch?

For 30 days, defects in the delivered scope are fixed free. After that, a retainer covers fixes with priority response times; without a retainer we quote per request. Outages are always treated as urgent regardless.

What happens if I stop the retainer?

Nothing breaks. Hosting, domain and accounts are yours and keep running. You lose monitoring, updates and priority support — and can restart any time with 30 days' notice either way.

How your website is delivered.