The engine behind Propfusion — omnichannel lead capture, routing rules, pipelines, ledger, roles — runs under any brokerage's brand as a white-label deployment. When the product does not exist yet, we build the SaaS from scratch: lead-distribution engines, calculators, partner portals, back-offices.
White-label when the engine already fits your business; custom when it does not.
Propfusion's engine under your name and domain: omnichannel inbox, portal feeds, routing, pipeline, ledger, agent apps. Live in days, per-seat subscription.
Rules-based allocation, ownership locking, round-robin and performance routing, campaign attribution — for teams drowning in leads from many sources.
Applications, onboarding, commission tiers, lead feeds, payouts — like the OneX Partnership Program.
Feasibility, FAR and cost forecasting over map data — like INVEXT — sold as a subscription.
Bookings, inventory, tenants, owners associations, fleets — the private systems a business runs on, with roles and audit trails.
Tenancy, billing, roles, API, admin, onboarding — the full product for founders launching a software business.
White-label deployments skip most of Design; custom platforms use all four stages.
Your team structure, lead sources, deal flow and reporting needs. For white-label: a mapping of your process onto the engine. For custom: a written scope and fixed price.
Your brand on the workspace, agent app and client-facing pages. Custom products get an interactive prototype of every key screen.
Integrations connected (portals, WhatsApp, Instagram, website), your existing listings, clients and deals imported and verified, roles configured, weekly staging releases.
Team onboarding and training, go-live, monitoring. Subscription or retainer covers updates, portal API changes and new features.
Standard in every project of this kind — plus everything on the delivery page.
The flagship, a lead-distribution engine, and a white-label deployment.
Days. Brand applied, domain connected, portals and WhatsApp integrated, team onboarded. Data migration from an old CRM adds a week or two depending on the mess.
You do. It is exported to you on request at any time and at the end of a subscription, in standard formats. See clause 11.
Yes — on a retainer or as change requests, and if they are useful to everyone they land in the platform for all tenants.
Then it is a fixed-scope build with a written scope and price, and you own the code. We will tell you honestly which route is cheaper for what you need.
A white-label deployment takes days. A custom platform starts with a discovery call.
