Naming, logo and visual systems, editorial layouts and the launch site — so a new product or company looks like it has been around for years. Brand work usually runs inside a product project, but we take it on alone, and it feeds directly into the personal and company branding programme.
Everything a team needs to look consistent without asking us.
The name, the one-line idea, the tone of voice — and the reasons behind them, written down.
Primary, secondary and app icon marks, clear space, minimum sizes, colour and mono versions.
Palettes with accessibility checked, type pairings, buttons, cards and layouts — as design files and as code.
The brand applied to a site that converts attention into sign-ups, enquiries or pre-orders.
Pitch decks, social templates, stationery, signage, store screenshots — the pieces a business actually uses.
A living guide your team, your printer and your next agency can follow.
Four stages, typically six to eight weeks alongside a product build.
Market, audience, competitors and the story you want to own. Naming options if needed. A written scope and fixed price.
Two or three distinct visual directions applied to real touchpoints — a homepage, a card, a post — so you choose on the actual experience.
The chosen direction developed into the full system: marks, colour, type, components, motion, imagery. Two revision rounds.
Applied to the site, app and collateral. Guidelines and editable files handed over. Optional retainer for ongoing design.
Standard in every project of this kind — plus everything on the delivery page.
Our own network, a gold-and-black fintech, and a luxury brokerage.
A refresh keeps what people recognise and fixes what is inconsistent; a rebrand changes the idea. Discovery tells us which, and we would rather recommend the cheaper one when it works.
Yes — most brand systems start from an existing mark and build the missing system around it.
Yes, through our production partners and the branding programme; art direction is included in every brand project.
A brand system usually runs inside a product project, but we take it on alone too.
