AFFWORLD
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How we work

Clear stages. Fixed scope. No surprises.

This page is the whole engagement, written down and drawn out: the four stages every project moves through, a week-by-week timeline, what is always included, how updates work after launch — and the full terms we sign. Read it before the first call, so the call is about your product.

I II III IV DiscoverSCOPE · PRICE · TIMELINE DesignBRAND · PROTOTYPE · SIGN-OFF BuildWEEKLY STAGING RELEASES Launch & growGO-LIVE · TRAINING · RETAINER
01 · The four stages

Every project follows the same path.

Each stage ends with something you can hold — a document, a prototype, a working release — and your written sign-off before the next one starts. Nothing moves forward on assumption.

I

Discover

We learn your business before we touch a design: who your customers are, how money flows through the company, which systems you already run, and what "done" must look like. Everything we agree becomes the written scope the whole project is measured against.

You get
  • Scope of work, page by page and feature by feature
  • Fixed price and payment schedule
  • Timeline with dated milestones
  • Technical plan — integrations, hosting, data
We need from you
  • One decision-maker as our contact
  • Existing brand assets, if any
  • Access to current systems and portals
  • Discovery-call attendance
What the Discover stage produces
Scope of WorkPROPOSAL · v1.0
Brokerage website — 14 pages, Buy / Rent / Off-plan searchIncluded
Bayut · Dubizzle · Property Finder listing feedsIncluded
WhatsApp enquiry routing to CRMIncluded
Arabic language versionIncluded
Fixed price · 50 / 25 / 25 milestonesAED —
Timeline8 weeks
ClientAFFWORLD
II

Design

Brand system first, then real screens with your real content. You click through an interactive prototype of the product on your own phone and desktop before any engineering starts — so design decisions are made on the actual experience, not on a static picture.

You get
  • Brand system: logo usage, colour, type, components
  • Interactive prototype of every key screen
  • Copy and content structure
  • Two full revision rounds
We need from you
  • Final content, images and listings data
  • Consolidated feedback within 5 working days
  • Sign-off on the prototype
Prototype on desktop and phone — Seven Seas Hotel
prototype · sevenseashotel.ae
Seven Seas Hotel homepage prototype
III

Build

Engineering runs in weekly releases on a private staging link — you watch the product come together rather than waiting for a reveal. Integrations, data migration, payment flows and testing happen alongside the build, not after it.

You get
  • Private staging URL, updated weekly
  • Integrations live and tested (CRM, portals, payments, WhatsApp)
  • Mobile apps in TestFlight / internal testing
  • Performance, security and device testing report
We need from you
  • Third-party accounts and API keys
  • Domain and hosting access, or let us provision
  • Weekly review of the staging release
Your weekly staging updates — what you see
staging.yourbrand.com PRIVATE
  • WEEK 3Home, search and listing pages with live portal feedsAPPROVED
  • WEEK 4Project pages, area guides, Arabic versionAPPROVED
  • WEEK 5WhatsApp routing into CRM, agent profilesON STAGING
  • WEEK 6Performance pass, device testing, SEO structureNEXT
IV

Launch & grow

We handle go-live end to end — DNS, SSL, hosting, analytics, search indexing, store submissions — and stay on afterwards. Every product on our portfolio page is still running because the relationship did not end at launch.

You get
  • Production launch with monitoring
  • Team training and admin handover
  • 30-day post-launch warranty
  • Optional retainer for features, growth and support
We need from you
  • Final acceptance sign-off
  • Final payment before go-live
  • App-store developer accounts in your name
Go-live checklist — every item, every launch
Domain, DNS & SSL live
Hosting & backups configured
Analytics & lead tracking on
Search indexing & sitemap submitted
App Store / Google Play submitted
Error & uptime monitoring armed
Team trained on the admin
Accounts & source code handed over
02 · A project, week by week

What an 8-week build looks like.

Illustrative — a typical brokerage website with portal feeds and CRM routing. Your proposal carries the real dates, but the shape is always this: short Discovery, design you sign off, then weekly releases until launch.

WK 1WK 2WK 3WK 4WK 5WK 6WK 7WK 8
DiscoverSCOPE · PRICE · PLAN
DesignBRAND · PROTOTYPE
Your sign-offMILESTONE 2
BuildWEEKLY STAGING
Integrations & testingALONGSIDE THE BUILD
LaunchGO-LIVE · TRAINING
Warranty & retainer30 DAYS, THEN ONGOING
03 · Always included

Standard in every project.

These are not add-ons. If a proposal from anyone leaves them out, ask why.

Mobile-first, responsive buildDesigned and tested on real phones, tablets and desktops.
Performance & Core Web VitalsFast loads, optimised images, measured before launch.
Search-ready structureSemantic markup, metadata, sitemaps, indexing set up.
Security & SSLHTTPS everywhere, hardened forms, protected admin areas.
Analytics & lead trackingKnow where every enquiry came from, from day one.
WhatsApp & enquiry routingLeads land where your team actually works.
Admin access & trainingYou can update content and listings without us.
Source code & accounts in your nameDomains, hosting, stores and code are yours.
30-day post-launch warrantyAnything that breaks in the first month, we fix free.
04 · Ways to engage

Three ways to work with us.

Most clients start with a fixed-scope project and move to a retainer once the product is live and growing.

For a defined product

Fixed-scope project

A website, platform, app or brand with a written scope, fixed price and dated timeline. The most common way to start.

  • Fixed price agreed in Discovery
  • Milestone payments 50 / 25 / 25
  • Two revision rounds per stage
  • 30-day warranty after launch
For a live product

Product retainer

A monthly allocation of design and engineering for products that keep evolving — new features, campaigns, integrations, growth work and support.

  • Monthly hours or feature budget
  • Priority response times
  • Monitoring, updates and backups
  • Monthly report and roadmap review
For agencies & brokerages

White-label platform

Run our real-estate CRM and portal engine under your own brand — the same platform behind Propfusion — deployed in days, not months.

  • Your brand, your domain
  • Portal and WhatsApp integrations included
  • Per-seat or per-brokerage subscription
  • Onboarding and training
05 · After launch

How updates work once you're live.

"What happens when I need a change?" is the question every client asks. Here is exactly what happens — every time, whether it's a new listing page or a new payment flow.

Step 1 · You askSend the request on WhatsApp or email

A sentence is enough. We reply the same working day with what it involves, whether it's covered by your retainer or warranty, and when it will be on staging.

Step 2 · We buildSee it on your private staging link

Nothing touches your live product. You review the change on staging on your phone or desktop — with your real content — and ask for tweaks.

Step 3 · You approveWe release, monitor and confirm

A written "approved" from you is the trigger. We deploy outside your busy hours, watch analytics and errors for 24 hours, and send you the confirmation.

Type of requestFirst replyOn stagingCovered by
Something is broken — a page down, a form not sendingWithin hours, any daySame dayWarranty · Retainer
Content change — text, images, a new listing or offerSame working day1–2 working daysRetainer · or you, via the admin
New feature — a page, an integration, a flowSame working day, with a quote or hours estimateScheduled on the roadmapRetainer · or a change request
Third-party change — a portal or API updateWe usually notice firstAs soon as the provider shipsRetainer
06 · Terms & conditions

The terms we sign.

Fifteen plain-language clauses — scope, fees, revisions, IP, confidentiality, warranty, retainers, termination, liability, governing law. Written to be read before the first call.

Read the full termsWhat you receive at handover →
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Let's talk about your product.

You now know exactly how a project runs with us. The first call is about your business — what it needs, what it should cost, and when it can be live.

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