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Case No. 06 · PropTech & SaaS · Dubai, UAE

Propads

The real-estate lead distribution engine and agent CRM.

Client PropadsLocation Dubai, UAELive at propads.io ↗
propads.io
Homepage of Propads
ClientPropads
SectorPropTech & SaaS →
LocationDubai, UAE
TypeSaaS product
Domainspropads.io
StatusLive · verified 2026-09-11

The business

Propads is the intelligent lead-distribution layer for modern real-estate teams: leads arrive from campaigns and portals, get allocated to the right agent automatically, and ownership is locked so no lead is ever double-worked.

What we built

We built the SaaS product and its marketing site: allocation rules engine, agent CRM with private workspaces, round-robin and performance-based routing, campaign attribution and a manager dashboard. The homepage demonstrates the flow with a live product illustration.

How the site introduces itselfPropads - Real Estate Lead Distribution & Agent CRM

The intelligent lead distribution engine for modern real estate teams. Automate allocation, lock ownership, and close more deals with Propads.

Live title and description on propads.io, captured 2026-09-11

Capabilities delivered

Automated lead allocationOwnership lockingAgent CRMCampaign attributionManager dashboardRound-robin & performance routing
How it's run

Launched, monitored, kept growing.

Like every product on this site, Propads went through our four stages — written scope, signed-off prototype, weekly staging releases, then launch with monitoring. Changes after launch follow the same three-step update flow every client gets: ask, review on staging, approve.

More work

Related cases.

More products in the same sector — and, where it applies, one from elsewhere built on the same engine.

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Want something like this built?

Propads started as a conversation about a business. Tell us about yours and we will show you what the equivalent looks like for you.