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Case No. 01 · PropTech & SaaS · Dubai, UAE

Propfusion CRM

The omnichannel CRM built for real-estate professionals.

Client Propfusion CRMLocation Dubai, UAELive at propfusion.io ↗
propfusion.io
Homepage of Propfusion CRM
ClientPropfusion CRM
SectorPropTech & SaaS →
LocationDubai, UAE
TypeSaaS product
Domainspropfusion.io
StatusLive · verified 2026-09-11

The business

Propfusion is an all-in-one real-estate management platform for brokerages and agents in the UAE. It captures every enquiry — WhatsApp, Instagram, Facebook, Bayut, Dubizzle, Property Finder and the brokerage's own website — into one pipeline, then helps teams nurture and close.

What we built

We designed and engineered the complete SaaS product: the marketing site with pricing and free-trial funnel, the agent workspace, lead routing from every portal and social channel, listings management, deal pipeline, ledger and reporting, plus a white-label layer so each brokerage runs it under its own brand. An AI assistant sits inside the workspace to draft replies and surface next actions.

How the site introduces itselfPropfusion CRM: The #1 Real Estate CRM in Dubai, UAE

The all-in-one Realestate management platform designed specifically for professionals. Capture more leads, nurture relationships, and close more deals with our intelligent CRM solution.

Live title and description on propfusion.io, captured 2026-09-11

Capabilities delivered

Omnichannel lead capturePortal integrations (Bayut · Dubizzle · Property Finder)WhatsApp & Instagram inboxDeal pipeline & ledgerWhite-label deploymentsAI assistantFree-trial onboardingMulti-team roles & permissions
How it's run

Launched, monitored, kept growing.

Like every product on this site, Propfusion CRM went through our four stages — written scope, signed-off prototype, weekly staging releases, then launch with monitoring. Changes after launch follow the same three-step update flow every client gets: ask, review on staging, approve.

Propfusion CRM on a phone
More work

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